Sailors Siren Celebrates One Year at Beaches Town Center

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It's hard to believe it's been a year already! Time flies when you're having fun! This top pic is right after we opened, and below, an iphone photo from early 2017. We've managed to change up our layout and pack even more Salt Air Goods in since then!

Sailors Siren in the Beaches Town Center Jacksonville FL Shopping

Here's an excerpt from our interview over on the Beaches Town Center site. 

For the past year, Mother and Daughter duo Michele and Whit have kept Beaches Town Center stocked with Southern, salty home and entertaining goodness at Sailors Siren.

Nestled in a cozy loft off of 1st Street, the space is a visual treat— bright, warm and exploding with color. Tables topped with beautiful book spreads dot the room, while the shelves display things like delicate dishes and cards with cheeky sayings. It’s a one-stop shop for everything entertaining-- a hostess’ haven, for sure.

If you’re unfamiliar with this bubbly, bright pair of boss babes, read on— to
celebrate their brick-and-mortar’s One Year Anniversary at BTC (and to get to know them a little better) we picked their brains on some different topics:

Q: How does having a mother/daughter relationship benefit your store and business partnership? 
A: It allows us to be brutally honest with each other. I think most people who are part of any family business can agree that there's an established line of communication that has little to no boundaries. We make all buying decisions for merchandise together, which can be interesting as we have similar currents in our sea-inspired taste but with very different end result aesthetics. We attribute our curated mix to that similar-but-not taste, as we both have to love everything we carry. It's a constant conversation!  

Q: What is your favorite part about owning a store in the BTC/Atlantic Beach area?
A: There was no other option for us! We live here and love our little beach so much and always knew that when we made this dream of ours to open a shop come true, this was the only option. About a year before we were really ready or had it in our plans to open a brick and mortar, our current location at 217 1st Street became available. A friend had heard this rumor that the space was opening up, and in just 6 weeks we hunted down the lead, took over the lease, built out our shop and opened! None of which was in the plan for either of our lives in the Spring of 2016, but we did it and we’re thrilled we jumped in and now have our store in BTC!

Q: What makes up the perfect 'Hostess with the Mostess'? 
A. A well-stocked bar never hurt, but it's all about attitude! Hospitable, happy and care-free. Your guests mirror your vibe, so whenever possible, no matter what the circumstance, play it cool. And serve a cocktail!

Whit ToomerComment