THE BACKGROUND STORY

Owned and operated by mother-daughter duo Michele and Whit from Atlantic Beach, Sailors Siren is your beaches headquarters for home and gift essentials that celebrate the salty, Southern life.

Sailors Siren's mission is to provide unique goods and gifts that make your salty Southern life easier and more fabulous. With a focus on quality American (particularly Southern), responsibly-made artisanal products, our catalogue of goods reflects our family, our community and our modern beach aesthetic.

Our shop's mission can largely be attributed to Michele's deep Southern upbringing, marriage to and raising of Naval officers and truly innate ability to be a walking, talking, hosting, decorating and cooking Pinterest board (far before Pinterest's existence). When not searching for interesting and unusual salt air goods for her home and Sailors Siren, you can find her on her paddle board or playing at the beach with her English lab, Boo and King Charles cavalier, Margot.

Whit's globetrotting childhood led her to a somewhat different aesthetic than her Southern mama. The combination of their varying tastes, creative abilities and Whit's background in digital marketing guided the pair to their shop girl destiny at Sailors Siren. Thanks for stopping by and let us know if there's anything we can help you with.